Congratulations
to our 2025
NYC
Boss Up Winners

We are excited to announce the third cohort of winners for the NYC Boss Up NYCHA competition. These winners each receive a $20,000 grant and participate in a year-long program designed to help them grow their businesses while building an entrepreneurial network.

  • Demetrius Kent

    Company: JUGGFAM

    Demetrius Kent is the founder of Juggfam Management, an emerging artist management company focused on elevating authentic voices in R&B, hip hop, and pop music. Demetrius started Juggfam to provide structure, development, and real support for artists, especially those from underserved communities like mine. With a growing roster of diverse talent and a deep passion for both music and community impact, Demetrius is driven to build a platform that empowers creatives while also creating economic opportunities. Demetrius’ long-term vision includes expanding into sports management and youth development, ultimately bridging entertainment, entrepreneurship, and mentorship.

    Juggfam is a music management company focused on artist growth, creative direction, and real support. We’re family–when one eats, we all eat. It’s about legacy, not just hype. 

  • Khareen Georges

    Company: Teazert Tea

    Teazert Tea is a Brooklyn-based, Black woman-owned tea company that transforms classic dessert flavors into indulgent, guilt-free tea blends. Founded by Khareen Georges, a Haitian immigrant and mother. Teazert specializes in loose-leaf teas made with clean, natural ingredients. Each blend is crafted to satisfy sweet cravings while supporting wellness, balance, and self-care.

    We were honored to receive a City Council Citation from Council Member Mercedes Narcisse, which acknowledges our contributions to the local community. Additionally, we successfully completed the Brooklyn Entrepreneur Academy Award through the Brooklyn Chamber of Commerce, which has equipped us with valuable tools and connections to further grow our business. We were also proud to be featured on the New York Empire State Development website, which further validates our business’s impact and potential.

  • Marian Beshara

    Company: Marian Beshara Styling

    Marian Beshara founded Marian Beshara Styling to empower her community through fashion and beauty. Marian holds a BA in Economics and Art History from Cornell University, and her career began with an internship at Versace’s New York headquarters. After that, she spent several years assisting top stylists, working with high-end brands and publications. Despite the competitive nature of the fashion industry, Marian remains dedicated to her craft and community. 

    Marian Beshara Styling provides personalized fashion styling services, helping clients refine their wardrobes, enhance their confidence, and express their identities through fashion. Marian’s clients range from professionals and artists to a diverse range of people seeking individualized styling services. Marian offers one-on-one styling consultations, wardrobe edits, shopping assistance, and collaborations with brands for creative direction. Additionally, she participates in editorial and commercial styling projects, lending her expertise to publications and fashion campaigns. Marian’s business also thrives through community engagement, collaborating with local artists and participating in events that celebrate fashion as a form of self-expression and empowerment.

  • Sharene Williams

    Company: Curated Comforts by Sharene

    Curated Comforts by Sharene is a subscription box designed to bring peace, intention, and warmth into your everyday life. Each month, you'll receive a thoughtfully chosen mix of lifestyle items that invite slow living and cozy rituals. From soothing teas and artisan-made goods to journaling tools and calming self-care essentials, every piece is handpicked to help women unwind, reconnect with themselves, and find meaning in the little moments. At its heart, Curated Comforts by Sharene is a monthly reminder to pause, breathe, and create space for comfort with our boxes.

    Sharene Williams started this journey with a simple belief: luxe comfort is both personal and powerful. With a B.A. degree and over 12 years of experience as a licensed optician and manager, she’s always brought intention and care to the way she works. Today, she balances running her business with her family and caring for everyday responsibilities of life. Curated Comforts by Sharene is an extension of how she lives—full of heart, rooted in purpose, and always looking for ways to turn the ordinary into something meaningful. 

  • Tresia Smith

    Company: Tresia’s Catering

    Tresia’s Catering is a chef-owned business serving up Southern-rooted comfort food with bold, global flavors. Whether it’s a wedding, private dinner, corporate function, or a good ol’ backyard party, Tresia crafts unforgettable food experiences full of soul, flavor, and just the right amount of sass. Her seasonal menus are packed with marinated meats, vibrant veggie dishes, and flavor-loaded vegan options—all made with love, garlic, and zero shortcuts. The mission is simple: feed people well, ease their stress, and make every bite feel like home, no matter where you’re from.

    Chef Tresia started cooking out of necessity (thanks to a mama who wasn’t exactly Betty Crocker) and honed her skills watching early Food Network like it was a religion. By 12, she was running the holiday kitchen solo. After years balancing a 9-to-5 with weekend gigs, she made it official—attending culinary school and stepping fully into her purpose. Since then, she’s sharpened her skills in corporate and restaurant kitchens, mastering everything from food costing to high-volume service. Now, through Tresia’s Catering, she brings people together with food that comforts, celebrates, and connects.

  • Javon Webb

    Company: PROJECTIVITIES

    Javon Webb is a Brooklyn native from Red Hook with a deep-rooted passion for youth development, creativity, and community. As the youngest of eight siblings and the first in his family to attend college, Javon has always lived by the motto: “It’s not where you come from, it’s where you’re going.” Javon’s journey began on the basketball court, with dreams of going pro, but it was in high school that he discovered a love for customizing sneakers and expressing himself through fashion. After attending Onondaga Community College, Javon shifted his focus to building something of his own—Projectivities, which began as a way for friends to gather safely, and quickly evolved into a brand blending creativity, streetwear, and purpose.

    Projectivities PJTVS is a clothing company that combines urban clothing with the elements of NYCHA/ the projects. Javon runs the company 100% on his own, from making the logos, picking out garments, and doing the labor to make the apparel. He also posts and manages social media for the brand. Javon prints and produces custom clothing orders in bulk for other brands as well as events (BBQs, memorials, basketball tournaments). Orders may range from a single shirt to a bulk order of 200 shirts. 

  • Xiafei Lin

    Company: SpringKids Family Daycare LLC

    SpringKids Family Daycare LLC is a licensed home-based daycare in Flushing, NY, founded by Xiafei Lin, that opened its doors in fall 2024. We provide full and part-time care for infants and toddlers in a safe, loving, and developmentally supportive environment that feels just like home. Our license allows up to 8 children at a time. Currently, the daycare cares for 6 children at once with the help of a part-time assistant.  We operate Monday to Friday, from 8:00 to 6:00 pm, serving mostly local families, especially working parents who need high-quality, reliable childcare. The majority of our children come from the surrounding community, and many families have found us through social media and parent referrals. Our primary source of income comes from childcare subsidies, and our annual revenue typically ranges from $25,00 to 50,000, depending on enrollment. 

    Our goal is to continue growing SpringKids Family Daycare and eventually open a childcare center to serve more families in need of nurturing, accessible early childhood education. With over ten years of experience in the field of education and as a mother to a young boy, I understand the importance of providing a safe, nurturing, and engaging environment where children can grow, learn, and feel at home

  • Natasha Ragin

    Company: Eat My Cake Too

    Natasha Ragin is a born and raised East Harlem NYCHA resident, and a single mother to a 23-year-old daughter, who has made a career working at FedEx as a Courier. Natasha began learning how to bake by visiting her grandmother on summer vacations with her family. When it came time to do birthday celebrations and school events for her daughter, Natasha had found a love for baking and organizing.

    Eat My Cake Too is a dessert catering business that offers goods and services for individuals and families who love to have unique celebrations and events. Offering cakes, cookie platters, and a variety of treats, as well as delivery and set up. Eat My Cake Too’s mission is to take the stress off the host who knows how to plan but drops the ball on executing the final steps to completing a gathering. Less stress, more socializing.

  • Elissa Carmona

    Company: Sing with Soul by Elissa’s Solutions

    Elissa Carmona is an Air Force veteran, award-winning vocalist, and founder of Elissa’s Solutions, a Bronx-based business dedicated to uplifting communities through arts, wellness, and live music. She is the winner of the 2025 SU-CASA, Arts Fund, and Community Arts awards, the CitizensNYC Neighborhood Business Grant, and the Bronx Cultural Visions Fund. Her work centers cultural pride, healing, and human connection through music.

    Voted Best Singer from the Bronx in 2024, Carmona brings over two decades of experience across performance, social work, and nonprofit leadership. She was professionally trained at NYC’s Music & Art High School and holds a Master’s in Social Work with a focus on Nonprofit Management. For the past ten years, she has designed and led community-focused programs promoting wellness and creative engagement.

    Through Elissa’s Solutions, she delivers interactive music programs, high-impact performances, and grant writing services for mission-driven organizations. Her flagship wellness program, Sing with SOUL, uses live music to reduce isolation and spark joy for older adults. Since its launch in 2020, it has reached more than 500 participants across NYC and recently expanded to New Orleans.

    Elissa’s work has been featured on BronxNet, News 12, and stages throughout the city, including Carnegie Hall. Her vision continues to inspire, empower, and connect communities through the transformative power of music.

  • Kamilah Torres

    Company: To Be Announced